Chapter 7 of Groundswell is all about energizing the base and your social technographic profiles. No, I’m not talking about simply keeping everyone motivated to keep your business going I’m talking about energizing. According...
Talking to your audience through various methods can inspire a community and even how well your organization can reach.
Chapter five of Groundswell is interesting. It talks about how your identity isn’t necessarily how you make it or advertise it. Sure, it has a big impact, but, the way your audience sees it...
Participation is on the rise and anyone can take advantage of it with the help of Groundswell’s Social Technographic profiles!